Maternity Photography Trends: What’s Hot in 2025

Pregnancy is a momentous time, and capturing the beauty of this journey through maternity photography is more popular than ever. With the evolution of styles, technology, and personal preferences, maternity photography has become a deeply personalized experience for expectant mothers. As we step into 2025, the trends in maternity photography are all about blending timeless elegance with modern creativity. Whether it’s the fashion choices, the poses, or the digital enhancements, here's a look at what’s trending in maternity photography this year and how these trends can help create personalized and unforgettable images.

1. Fashion Choices: Embracing Bold, Elegant Looks

Gone are the days of simple, flowy gowns in neutral tones. In 2025, maternity fashion is taking bold strides forward. Expectant mothers are embracing chic, glamorous styles that reflect their personality and the joy of their pregnancy. Here's what's making waves in maternity fashion:

  • Structured Silhouettes: While flowy dresses are still popular, there’s a noticeable shift toward more structured, tailored looks that highlight the beautiful curves of pregnancy. Form-fitting dresses, especially those made of luxurious fabrics like satin or velvet, are becoming increasingly popular. These designs help to create a sense of empowerment, highlighting the mother’s confidence and strength.
  • Bold Colors & Patterns: In 2025, expectant mothers are stepping away from the soft pastels traditionally associated with maternity shoots. Instead, bold and vibrant colors such as jewel tones, deep reds, and rich blues are making a splash. Unique patterns, including florals, metallics, and abstract prints, are being incorporated into dresses and accessories to make the photos pop.
  • Personalized Styling: Many maternity shoots are now highly tailored to the mother’s style and interests. For example, mothers-to-be are incorporating their own personal wardrobe items into the shoot, like vintage jackets, designer accessories, or ethnic-inspired garments, to reflect their cultural heritage or individual flair.

2. Posing Styles: Movement and Connection

In 2025, the emphasis is on capturing the connection between the mother and the new life growing inside her. Posing has moved away from stiff, posed positions to more natural, intimate, and even dynamic stances. Here are some popular posing trends this year:

  • Soft, Natural Poses: Instead of heavily directed poses, many maternity shoots now focus on natural, candid moments. Expectant mothers are encouraged to interact with their partner, smile, or even simply look down at their bump in a relaxed manner. The goal is to convey emotion and authenticity.
  • Movement in the Frame: Dynamic movement is becoming more common in maternity photography, with mothers swishing in long skirts, playing with their hair, or walking in flowing dresses. This adds an element of life and motion to the images, creating an organic and lively feel.
  • Incorporating Partners and Siblings: More couples are choosing to include their partners and even older children in their maternity photoshoots. The connection between family members, especially during such an exciting time, is a beautiful way to create rich, meaningful photographs.
  • Close-up Details: Focusing on small, intimate details is gaining popularity, such as hands cradling the bump, a kiss on the forehead, or a close-up of the ultrasound. These tender moments help tell a personal story in a subtle, touching way.


Maternity trends 2025 fashion inspired black and solid backdrops, studio lighting, polished look. Elizabeth Lang Photography Surrey Vancouve

3. Unique Props: Adding Personality to the Shoot

Incorporating creative props into maternity photoshoots allows for a personal touch that reflects the parents-to-be’s style and the uniqueness of the pregnancy. Props are no longer just for newborn shoots; they’re becoming an integral part of maternity photography, too. Here’s what’s trending in 2025:

  • Floral Arrangements and Greenery: Floral crowns, bouquets, and even large floral backdrops are popular in 2025. Soft, ethereal floral themes provide a romantic and timeless look, while greenery adds a fresh, natural touch to the shoot. These elements work particularly well in outdoor sessions or boho-inspired settings.
  • Vintage Items: Props with a vintage flair—such as old books, antique clocks, or family heirlooms—are making a comeback. These items often symbolize the continuity of family life and make for great sentimental additions to the shoot.
  • Personalized Keepsakes: More parents are opting for custom items that can add a sentimental element to the photos. Personalized sonogram frames, custom clothing with baby’s name, or little shoes with initials can all be incorporated into the shoot, adding depth and meaning to the photos.
  • Eco-Friendly Props: As sustainability continues to be a priority for many, eco-friendly props are gaining traction. From biodegradable balloons to sustainable fabrics for maternity gowns, expectant parents are looking for ways to make their photoshoots more environmentally conscious.

4. Digital Enhancements: Artistic Touches in Post-Processing

Digital photography has always been known for its versatility, and in 2025, advancements in digital techniques allow photographers to go even further in enhancing their maternity images. Here are some post-processing trends to look out for:

  • Light and Airy Aesthetic: The trend of light and airy photography continues to thrive in 2025. Soft pastel tones, light-filled backdrops, and ethereal effects make the photos feel dreamy and uplifting. These edits help to soften the overall image, creating a delicate, timeless quality.
  • Cinematic Editing: Many maternity photographers are experimenting with cinematic styles, adding deeper shadows and rich, dramatic color tones. This type of editing often gives photos a more cinematic, polished look, perfect for mothers looking to make their maternity shoot feel more editorial and sophisticated.
  • Incorporating Artistic Effects: Some photographers are getting more creative with digital effects, such as overlays of stars, moonlight, or soft lens flares, to create a more artistic, surreal look. These effects can amplify the emotional depth of the image and make it feel more magical.
  • Augmented Reality (AR): As technology continues to advance, AR is becoming an exciting addition to maternity photography. Imagine a shoot where the mother’s pregnancy journey is illustrated through animated graphics or where the digital world and the real world merge seamlessly. This trend is still in its early stages, but it’s one to watch in the near future.

5. Outdoor and Nature-Inspired Shoots

In 2025, maternity photoshoots in nature are increasingly popular. Whether it's a serene forest, a sunlit beach, or a meadow full of wildflowers, the natural world provides a stunning backdrop that complements the beauty of pregnancy.

  • Golden Hour Photography: The use of natural light during the "golden hour"—just before sunset or after sunrise—has never been more in demand. The soft, warm tones of golden hour light create a glowing, ethereal effect on the skin and surroundings, making it a favorite time for maternity portraits.
  • Boho and Minimalist Outdoor Themes: The bohemian aesthetic continues to inspire maternity photography, with expectant mothers opting for simple, flowing clothing and natural, earthy settings. Think beachy, barefoot vibes, with minimal props and an emphasis on nature’s beauty.


Maternity Trends 2025, sleek, modern , fashion inspired, white and black. Solid backdrops. Studio photography Elizabeth Lang Photography

Conclusion: Making Your Maternity Session Truly Yours

The trends in maternity photography for 2025 are all about personalization, creativity, and authenticity. Whether you choose to dress in bold fashion choices, opt for soft, natural poses, or incorporate unique props and digital enhancements, the goal is the same: to capture the essence of your pregnancy journey in a way that feels true to you. Ultimately I want to create a session full of images that you love! Please don't hesitate to send me images you like, ideas you have and we will create a shot list for you!

At Elizabeth Lang Photography, we are passionate about creating maternity portraits that are as unique as you are. With our blend of artistic expertise, thoughtful direction, and modern trends, we help you preserve this special time in your life through images that are not only beautiful but meaningful.

Ready to capture this magical moment? Contact us today to schedule your personalized maternity photoshoot!